It’s been confirmed that LG’s upcoming LG G7 will feature a 6.1” 3120×1440 “FullVision” IPS LCD display that can be 1000-NIT bright. LG also says that it does so while consuming 30% less power than the LG G6 IPS LCD display*

NIT is a standard brightness metric that gets its name from the Latin word “nitere” (to shine) and was invented a long time ago, but still in use today (in an updated form). 1 NIT is the light emitted by one (19th century) whale oil candle. Put 1000 of those candles within one square meter, and you have 1000 NIT brightness.

1000 NIT is impressive, and to give you an idea, most laptops displays are 200-300 NITs bright, and smartphones often go as high as 600-800 for the very best among them.

The main benefit of having such an awesome brightness peak capacity is to have excellent screen readability, even in direct sunlight. This is most obvious when you try to read text on white background, but higher brightness helps in general when the surroundings are very bright.

In addition to the brightness milestone, the LG G7 display will feature a new 19.5:9 aspect ratio. This translates into a 50% smaller bottom bezel when compared to the LG G6. Color rendering has not been left out, despite the emphasis on brightness: the new display can cover 100% of the DCI-P3 color gamut, which is more than a whole lot of screens on the market.

To go even further, LG has added especially tuned modes for Eco(nomy), Cinema, Sports, Game and a fully customizable Expert mode. By default, the screen colors will be an adaptive Auto mode. Each presets can also be tuned after they have been selected, just in case you’re that picky.

*Power-efficiency measured at ~500 NIT since the G6’s display can’t go higher.

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