When you think of headphones, your mind might jump to more established audio brands like Bose, Sennheiser, Audio-Technica, Bowers & Wilkins, Sony, and so on. However, interestingly enough and assuming the data from Statista is accurate, it looks like the company currently dominating the US headphones market is none other than Apple.
The report claims that based on what they’ve found, Apple’s AirPods and Beats headphones actually make up for about half of the US headphones and earbuds market. This is based on a survey which included 4,220 adults where they found that 34% of the participants used AirPods, while 15% had Beats headphones.
Is this surprising? Yes and no. It’s surprising because let’s face it, Apple’s AirPods and Beats headphones aren’t exactly known to have the best sound quality. However, the way Apple has designed their products has allowed for them to work very well with each other, and it seems that this convenience is what’s driving customers to Apple’s products, at least in part.
The survey also found that coming in third place is Bose, followed closely by Samsung, JBL, Sony, Skullcandy, and interestingly enough, LG. Whether or not you think that Apple or Beats’ headphones are value for money is a different story, but it is clear that at least based on this data that customers are still flocking to these brands regardless.